ITESO, UNIVERSIDAD JESUITA DE GUADALAJARA

ITESO, UNIVERSIDAD
JESUITA DE GUADALAJARA

Course

Public Relations and Communication Management

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Image is proportional to opinion and reputation; having virtues is important, learning to feign and project them is important as well.

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Duration 60 hours over 20 weeks Online modality

This program

This course facilitates the study of tools, forms, methods, protocols and the whole set of strategic communication actions, coordinated and sustained over time for the purpose of strengthening the connections between organizations and different audiences, by listening to them, informing and persuading them to achieve consensus, loyalty and support in times of crisis, as well as to contribute to the achievement of commercial goals.

Intended for entrepreneurs, small and medium-sized company owners, public officials working in the area of social communication, the press, advertising agency executives, and professionals involved in such areas as sales, marketing, protocol, public relations and general management.

Course content

  • Introduction to public relations
  • Public relations, audiences and organizations
  • Communication as an essential aspect of public relations
  • Brand building: personal branding, employer branding, corporate branding
  • Personal, public and corporate image
  • Corporate reputation: managing a company's most important asset
  • Public relations tools
  • Publicity: the unpaid strategy of media relations
  • Communication crisis management
  • Customer service: the great ally of public relations
  • Public relations plan
  • Public relations 2.0
  • Public relations assessment

By the end of the program

Participants will acquire a general overview of public relations; they will learn to differentiate between marketing and advertising, identify the power of relations, establish relations with different organizations and audiences, understand their processes and ethics, and recognize stakeholders: the private sector, different levels of government, the media, NGOs, etc. They will make use of the skills and tools required to engage in public relations. They will identify public relations 1.0 and 2.0 and how they complement each other; build and maintain personal, public, and corporate images; build a love brand; develop and manage corporate reputations; and use corporate communication to defend the organization in times of crisis.

The experience of continuous education learning

Our educational proposal approaches learning as a process centered on the student, who constructs by:

Continuous updating

Experience a meaningful process, through updated programs that undergo ongoing improvement.

Transformative experience

Transform yourself to transform your environment.

Reflection - Action

Question, generate and practice new alternative solutions to today's challenges.

Collaboration

Enhance your process by building learning communities, networks and joint projects.

Accompaniment

Learn with experts who advise and guide you, and give you feedback throughout your process.

Global vision

Have an impact on your local reality by applying a global vision.

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Check upcoming starting dates

Testimonials

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Communication, Neuroscience and Emotional Intelligence

Contact

Tels. 33 3669 3484, 33 3669 3480
diplomados@iteso.mx
33 2796 9094
We generate new opportunities for your organization

Business consolidation

atencionempresarial@iteso.mx

 


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Instituto Tecnológico y de Estudios Superiores de Occidente

Periférico Sur Manuel Gómez Morín # 8585
C.P. 45604 Tlaquepaque, Jalisco, México
Phone: (33) 3669 3434

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